In this video, bourbon critic Fred Minich shares his methods for tasting whiskey like a professional. He emphasizes the importance of understanding American whiskey, which is uniquely crafted in charred oak barrels. Fred demonstrates how to analyze whiskey's appearance, aroma, and taste, sharing tips on detecting flaws and pleasant notes while tasting different bourbons and ryes. Throughout the video, he compares whiskeys to highlight various characteristics, aiming to enhance’ tasting experiences.